MobileTravelAI AssistantSuper App
ALL/INAll-in-One Travel Companion App
An all-in-one travel companion: flights, hotels, trains, car hire, restaurants, nightlife and tours in one app, an AI travel assistant that plans around your Travel DNA, a safety centre with SOS, and light and dark themes in ten languages.
- Category
- Mobile
- Services
- UI/UX Design
ALL/IN is an all-in-one travel companion built on a simple promise: one app, every journey. Instead of switching between a flight app, a hotel site, a restaurant guide and a map, travellers search, compare and book flights, hotels, trains and ferries, car hire, airport transfers, restaurants, bars and clubs, tickets and tours from a single home screen, with the weather and travel tips for the city they are in.
The app starts by learning how you like to travel. Nine quick questions about budget, pace, landscapes, food and company build your Travel DNA, and an AI travel assistant uses it to plan days for you, suggesting coastlines, palaces and wine regions for a long weekend in Lisbon to an adventure-seeking beach lover. Every listing shows what matters before you commit: full price breakdowns, airline and guest ratings, menus, opening hours and fare rules, and bookings hand off to trusted partners.
A safety centre sits in the main navigation, with an SOS button that alerts your emergency contacts, live location sharing, nearby hospitals, police and pharmacies, and emergency numbers by country. A Premium plan adds unlimited AI chat, offline maps and guides, priority safety alerts and real-time flight tracking. We designed the full product, every screen in light and dark, for ten languages including right-to-left Arabic and Urdu.
What makes it work
One home for the whole trip: flights, hotels, trains and ferries, car hire, transfers, restaurants, nightlife, tickets and tours
Travel DNA: nine quick questions about budget, pace, food and company shape every recommendation
An AI travel assistant that plans day by day around your Travel DNA, like a long weekend in Lisbon
Flight results with fare breakdowns, then the airline's passenger rating, on-time record, carbon estimate and fare rules
Hotel pages with amenities, a full price breakdown including city tax, and guest reviews
Restaurant and bar pages with opening hours, menu highlights, spend per person and review scores
Trains and ferries with on-board amenities and the other departures on the same route
Bookings hand off to trusted partners, with the full price breakdown shown before you leave the app
Explore what's nearby on a map, save favourites and follow walking directions
A safety centre: hold SOS to alert your emergency contacts, share your live location and find hospitals, police and pharmacies
Emergency numbers for each country you visit
Premium unlocks unlimited AI chat, offline maps and guides, priority safety alerts and real-time flight tracking
Light and dark themes for every screen, in ten languages including Arabic and Urdu
The challenge
ALL/IN had to fit every kind of travel service into one app without ever feeling like a pile of apps.
5 problems we had to solve, from UX design, personalization, monetization and more.
- 01 / 05UX design
Every service, one home screen
Flights, hotels, trains, car hire, transfers, restaurants, nightlife, tickets, tours, weather and maps all start from one grid on the home screen, and every service follows the same pattern: search, compare, open the details, book.
- 02 / 05Personalization
Recommendations that know you
Nine quick questions build a Travel DNA, from budget and pace to diet and who you travel with. The AI assistant and the home screen use it, so an adventure-seeking street-food fan and a relaxed fine diner see different plans for the same city.
- 03 / 05Monetization
Free to use, worth upgrading
Searching and booking stay free and every booking goes through a partner. Premium is a clear step up rather than a wall: ten free AI messages, then a paywall that lists exactly what unlimited chat, offline maps, priority safety alerts and live flight tracking add.
- 04 / 05Security
Help in one press
Safety had to be reachable in seconds, in a city you don't know. A safety tab sits in the main bar: hold SOS to alert your emergency contacts with your location, share it live, and find the nearest hospital, police station and pharmacy, with emergency numbers for every country.
- 05 / 05Design
Every screen, twice, in ten languages
Each screen was designed in light and dark, and layouts were built to hold ten languages, including right-to-left Arabic and Urdu, without breaking cards, prices or buttons.
5 of 5 solved
One app, every journey: from the first question to the last walk back to the hotel.
Inside ALL/IN
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