When AR/VR actually makes sense for your brand
Immersive experiences are powerful when they solve a real problem. A practical checklist before you build.
Immersive tech is at its best when it lets people do something they could not do on a flat screen: try a product in their space, rehearse a risky task, or explore a place they cannot visit.
Start with the job
What does your user need to understand, feel or practise? If a video would do the job, make a video.
Choose the right surface
WebXR reaches the most people with no install. Native headsets unlock richer interaction for training and games.